Forum Marketing: Does It Work?
I really have not done much forum marketing so far. Forum marketing is where you promote yourself and/or your products by posting in forums.
You don’t spam the forums by posting blatantly promotional material. Instead, you just contribute helpfully to the forum, and put a discreet link to your blog, email signup, product page or whatever, in your forum signature. People will appreciate your helpful posts, and will check out the link in your signature.
That’s the idea, anyway. I’m sure there is a lot more to it, and some people swear by it.
I heard about a free teleseminar on forum marketing taking place next week (September 15 - 19), so I signed up for it. It is something I could use more information on. Even if you are not available when the classes are being given, they will send registered class members the audio and transcript of each class. You do have to give them your email address to register (of course).
One of the marketers I admire, Lee McIntyre, will be giving the presentation on Monday. The others are Dennis Becker, Willie Crawford, the Rhodes Brothers, and Rob Toth.
By the way, I just started following Willie Crawford on Twitter. Wow, is he busy! I wish I had his energy. 
He’s a very experienced marketer, so I guess he has a lot of time for all that activity because his basic business probably runs itself by now. He tweeted that he has almost 9,000 posts on the Warrior Forum.
Forum marketing could be useful for niche marketing too. A lot of niches have their own forums. It’s a good place to find people who are interested in the topic.
Here’s the link to register for the teleseminar.
Do you do forum marketing? Does it work for you?
- Pat Doyle
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I’ve done some Forum Marketing. It can be a lot of work going back to the Forum multiple times a day and posting etc. I have gotten some sign-ups from it though.
Hi Jennifer, yes, I was worried about it taking up a lot of time. That’s why I have not done it yet. I think you might have to find a method for doing it quickly. It is nice that you got some sign-ups from it.
I use the warrior forum to get exposure (not WSO) to my IM related info products and it does bring in sales just by having a product link in my signature (of course I have contributed posts, too).
I just joined the Warrior Forum. I am curious to see if it will work for me. The trick is not to stay on there too long, I think.
Hey Pat,
Share a case study or a success you had in the main discussion forum, then invite them back to your blog and encourage them to sign up to your blog - just another form of link baiting
Thanks for your great post,
Steve
Good idea, Steve!
Well Pat, I am using forum marketing for some time now (though I have only started it seriously from the last month). The results are yet to be seen but I think the results will be passive anyway. I am trying to leverage the exposure though.
By the way, I have added you on my twitter account
I hope you don’t mind if I follow you online :p
Pushkar, of course I don’t mind. I love being followed
(on Twitter, that is)
By the way, you have a nice looking website…
I do it from time to time: generally it works well if the forum is a very good match to the link you are promoting. I have not generally done it for direct affiliate sales: but I am running a campaign at the moment. I don’t link direct back to the sales page: I find that cold: instead I link back to my blog review. I think also that leverages the fact that people know me on the forum and think I am legit too.
Good tips, Lissie, thanks! Since I wrote this post, I have started spending some time on the Warrior forum, and I have found some good information there, as well as hopefully becoming known myself.
To be perfectly honest, I have done forum marketing before and made quite a decent amount of money. The thing is, you must go into forums that are targeted for your niche. It works for me about 85% of the time. Other than that, you can still go to many forums and get backlink for higher positioning in the serps.
Thanks, it’s great to know that someone has done well with forum marketing.
Forum marketing could be useful for niche marketing too. A lot of niches have their own forums. It’s a good place to find people who are interested in the topic.
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