Buying a Domain - Lessons Learned
As I mentioned in my recent post on Twitter, I don’t really like being known as “Pat Doyle”. I much prefer just “Pat Doyle”. But when I went to purchase my domain name, patdoyle.com was taken. So I decided to brand myself as Pat Doyle instead.
It has always bothered me a little, though, and a couple of months ago, I noticed that patdoyle.org was available. I purchased it, thinking that using .org was better than having to stick with the “b” in my domain name.
Checked Into Buying Patdoyle.com
At the same time, I checked again for patdoyle.com, and to my surprise, it was almost ready to expire! I decided to try to get it - then I would have not only my preferred name, but it would be the .com version.
I hope that writing about what I went through to get this domain might help you to avoid some of the pitfalls I ran into.
I am really a newbie when it comes to buying domains that are already owned by someone. It’s not really something I have educated myself on. As you will see, from all the stumbling around I did before I got my domain.
Backordered Domain at GoDaddy
I backordered the domain at GoDaddy.com. They listed an option where you could backorder the domain and they would try to grab it as soon as it becomes available. I thought that was a good idea, although I was not really sure of the details of how they were going to do this.
Domain Expired and Went Up for Auction
So, I waited for the name to expire, which it did. Then, after a waiting period, it went up for auction at tdnam.com. Since I had backordered the domain at GoDaddy, they made the initial bid of $10 for me at tdnam.com. So I guess that’s what I got for the $18.99 that I paid to GoDaddy to do the backorder.
But who knows, they might have had to do more if the domain had not gone to tdnam.com.
I have bought pre-owned domains at tdnam.com before, but I had only purchased “closeouts”, which are domains that no one has bid on. These closeouts can be purchased for $15 ($5 for purchasing the domain and $10 to register it).
One of my big mistakes was not really understanding how the domain auctions worked at tdnam.com. I still don’t fully understand it.
So, I had a bid for $10, which was the starting bid. No one else bid against me right away. Then I had to wait a number of days until the auction ended. I checked it every day, and it was still at $10 and I was the high bidder. They said they would send you an email if someone outbid you.
Unfortunately, I forgot that I would not be at home on the morning when the auction ended, to check on it. In fact, I got so busy, that I forgot to check on it at all that morning.
Lost the Auction!
I checked in the afternoon, and I had been outbid - someone got it for $50! I was so disappointed.
I should have put in a higher bid, like for $200, which I was willing to pay. But I didn’t want to pay $200 when I could get it for $10. I wish they would have had a system like eBay does, where you can put in your maximum bid, but it will just bid the smaller amount for you, unless someone outbids you. I looked for something like this on tdnam, but did not see it. This is where my ignorance really hurt me. If any of you know more about this, please leave a comment with the information so we can all learn from it! Update: See end of post for more info on this.
Checked On the Winner
I checked Whois to see who bought the domain. I use DomainTools to check Whois. They have a lot of other nice tools that I use. I saw that it had been purchased by someone in the Netherlands who owns over 4,000 other domains. And his name was not Pat Doyle!
So I figured he bought it to sell. The actual domain just went to a parked page at GoDaddy. There was no link for purchasing it, so I gave up. I thought if I contacted him, he would know I really wanted it and would jack up the price. I resigned myself to using patdoyle.org instead.
Decided to Purchase from Auction Winner
Last weekend I was getting ready to start transferring this blog over to patdoyle.org, when I decided to check on patdoyle.com one more time.
This time, the domain was parked at Sedo.com, and there was a link saying “this domain is available for purchase”, or something like that. So I followed that link and it was for sale for $1,000.
I could not afford $1,000 right now, but the minimum bid was $200, so I bid $200. Later that day, I got an email that the owner had counter-offered at $700. Still too much, so I bid $250 and sent a message that this was my final bid. I truly could not afford more at this time, since I had just made some other major purchases and my bank account was pretty low.
I got a message back that my bid was accepted! So now I am just waiting for everything to be completed, and I will own patdoyle.com! I am very happy now.
Sedo will take care of all the details. I paid into Sedo’s escrow account, and they will work with both of us to get the transfer done.
Lessons Learned
I guess what this person has done is another way to make money online. Purchase domains that others have bid on, and then sell them to that person for 5 times what you paid for it. Of course, it is risky because I may have decided not to buy it at all, and maybe no other Pat Doyle would have come by for a while to purchase it.
I’m not upset that I paid this guy 5 times what he paid. He won the auction legitimately. And I am just glad to get my domain at a reasonable price.
Still, I hope you can learn from my experience, and maybe do a better job of bidding on your domain. Or maybe I should have contacted the original owner before it expired. What do you think?
Anyway, once I get the domain patdoyle.com into my own hands, I will start the process of transferring this blog over there. It could take a while to get everything done. And don’t worry, I will let you know when it happens.
Update: I wrote this post last Sunday, and now (Tuesday evening), I have the domain patdoyle.com in my account!
As I said, if you have some domain buying tips, please leave them in the comments. I would love to hear how others have gone about it.
Update: Received Email from GoDaddy
Update from GoDaddy/Tdnam:
Today (9/12) I received an email from Alon at Office of the President, GoDaddy, which said, in part:
I recently came across your blog post about purchasing PATDOYLE.COM.
In it, you mentioned wanting a proxy bidding system so you could enter the maximum you’d like to bid while not actually bidding that amount in the auction. I wanted to let you know that the TDNAM auction system does, in fact, offer this service as a default. Note the following wording posted in the Bid area:
“Enter the maximum bid you are willing to place on this domain name. Our Proxy Bidding Service automatically raises your bid by $5 anytime you’re outbid by someone else — up to your maximum bid amount.”
I apologize if you weren’t aware of this option while bidding in the original auction. Of course, it’s good to know that you did eventually get the domain name because it’s clear that it means a lot to you.
I hope this information proves helpful to you if you participate in any TDNAM auctions in the future.
Note that GoDaddy owns TDNAM; that is why they sent this email. So I’m happy to know that it is possible to enter a maximum bid at tdnam.com.
I don’t know how I missed this - I did look around for it. But hopefully this will help others who might want to bid on domains there. I might just have occasion to bid for a domain at tdnam again too - you never know.
I appreciate that Alon took the time to send me this email.
- Pat Doyle

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Hi Pat,
I am glad to hear that you got your domain. But I am also curious. Will changing the domain have a negative effect on your Google Page Rank and other search engine benefits that you currently enjoy with your current domain?
Geoff
Hi Geoff, it depends how you make the change.
I am planning on copying this blog to the new domain, and then I will permanently redirect each page to its corresponding page on the new domain through the .htaccess file. I believe that there is a way to do this with a one-line command in your .htaccess file. I just have to research how to do it. I will post about what I did when it is done.
If you do this, you are letting Google know that you have moved the page. In theory, the links you have to your old page should give the new page authority too. I am not sure if all the Google juice will transfer, but most of it should, and I will be getting new links to the new blog too.
I have a ton of links to my most popular posts, so I don’t want to lose all that!
The new blog will not have page rank right away, but it should come back pretty quickly. Remember that Google only updates the toolbar pagerank every 3 months or so, but internally in their algorithm, they are constantly updating your pagerank.
Domain investment/flipping is a HUGE business. My most recent purchase of a domain was a 4-letter .com domain for $3,500 - it gets about 300 unique visitors/day so I’m cashflowing with it.
A lot of buying/selling of domains goes on in private. One that I’m a member of is dnforum.com - you have to a one-time fee to get in - but well worth the money because of all the “deals” that goes on in there.
Also, tdnam.com is a goldmine! You can use a web tool to filter out the expired domains by length, PR, age, backlink #, etc. (http://www.dotcomflyer.com/auction/)
Understanding how the domain expiration process helps a heap, too. When a domain is said to be expired - they don’t mean to be available to be registered again. They go through a period of redemption, deletion stage, and then finally dropped.
I purchased a domain from tdnam for an expired domain, he had placed a backorder at Godaddy (didn’t know about tdnam), but unfortunately I picked it up at close-out (which is before the drop kicks in, which is before the backorder can become effective), and he had thought I stole it! Perfect example of “Knowledge is Power”
Glad to hear that you got your name back, though
Thanks,
steve
Steve, the ins and outs of buying expired domains sound complicated. I am sure that if you do it a lot, it would be worth the membership to dnforum.com.
For tdnam.com, I have used http://freshdrop.net/. I like their tool for filtering, probably similar to the one you mentioned.
I did not know that the close-out comes before the backorder, I thought it was after. I mean the closeout on tdnam/freshdrop. Maybe you are talking about something else.
Yes, I too am glad I got my name - it was due more to luck than skill.
Hi, Pat. What a shame that you had to purchase your own domain, when it was yours in the first place. Isn’t there some sort of copyright here, where the legitimate “Pat Doyle” is protected? It is YOUR name, after all!
I’ve found other Art by Lorena sites that have art I do not believe in, so I had to register some of my domains with my full name -I had visions of being the ONLY Lorena - the best of course (:
Lorena, I don’t think you can copyright your name unless it is your official business name. Pat Doyle is a pretty common name, so there are probably thousands of Pat Doyle’s. (There are 3 in my family alone - my sister-in-law, my nephew, and me.)
Sorry you lost out on getting “Art by Lorena”. It is getting harder all the time to get the domain you want.
You could object the domain purchase, if it were a .NAME top level domain http://www.PatDoyle.name or “Pat Doyle” were a well known and established trademark already.
The importance of having a very specific domain name is overrated a lot especially in the start up phase.
If you are using apache web server (which I assume), you can quite elegantly use MOD REWRITE RULES in your .htaccess file. I guess you know where to find the docu.
Someone offered me johnfurst.com for 250$. It was not even registered and I could have got it for the nominal fee. I did not. It mostly serves the ego, doesn’t it. I know so many top businesses and top marketers, who don’t care about getting their names in .com It’s all about the brand you create. You name it.
Sounds to me like godaddy backorder is worthless and close to a rip-off. I mean they own tdname.com, too. I’d expect that the domain doesn’t go there, that they’ll grab it before.
Yours
John
John, I have to disagree with you about owning your own name as a .com domain. I think it is very important. If I were you, I would buy johnfurst.com. It is only $10 per year. If you don’t need it now, you may want it in the future, and by then, it may be gone.
If you don’t want your blog to be your own name, then I suggest using something memorable. If I don’t happen to have an email from you handy, I always have trouble remembering your domain name.
I usually end up typing “John Furst” into Google to find it.
Yes, I will be using .htaccess to redirect my domain.
By the way: I just want to add. I’d get rid of the /?p=316 URL scheme and have a keyword rich path in your URL. It’s also more friendly to humans.
You can create an index file with
p=316 > /whatever-that-is/ assignments, which will be used by apache’s MOD REWRITE. Still easy to do and would improve usability for humans and SEO.
Thanks, John. Yes, I am planning on using more user-friendly urls on the new blog. I think it will be a lot better for my readers and others looking at the urls.
Someone originally told me the default permalinks were best for SEO, but right now I’m more concerned with human readability than SEO. I think it’s probably only a minor difference, if at all, for SEO anyway.
I am not going to use dates in the URLs though. I recommend against that, because it makes the urls longer for no good reason.
As you said, keyword-rich and user-friendly urls are best.
This was helpful, Pat–thanks! I have a domain that I initially tried to purchase and then gave up. This post renewed my drive to try and get it.
Yes, I was surprised at that. Definitely keep trying!